NEWSLETTER - SEPTEMBER 2025
Current Topics:
Expert Tip of the Month
In real estate, success starts with preparation; the better you showcase your home, the faster and more profitably it sells.
In today’s competitive Houston real estate market, first impressions can make or break your sale. Whether you’re buying, selling, or investing, presentation is everything. According to Arash Asgharian, Broker Associate at Arrive Houston Group, homeowners who prepare their properties thoughtfully sell faster and often secure better offers.
One of the most powerful tools in today’s market is professional staging. By decluttering, using neutral tones, and arranging furniture strategically, you can highlight your home’s best features and make it more appealing to buyers. Studies show that staged homes sell up to 32% faster and often command 5–10% higher prices than un-staged properties.
Equally important are high-quality listing photos and virtual tours. In a world where most buyers start their search online, your home has only a few seconds to stand out. Arash recommends investing in professional photography to maximize your home’s visibility and drive more showings.
Finally, pricing strategy matters more than ever. Overpricing can lead to longer days on market and eventual price reductions, while competitive pricing attracts motivated buyers and multiple offers.
With the right preparation; from staging and visuals to pricing and timing, sellers can thrive even in a balanced market like September’s.
Market Overview:
August Snapshot
With balanced pricing and strong demand, August set the tone for a promising fall market in Houston.
The Houston housing market in August 2025 showed a steady and balanced trend, creating new opportunities for both buyers and sellers. According to Arash Asgharian, Broker Associate at Arrive Houston Group, “August has been one of the most stable months we’ve seen this year, setting the stage for a strong fall season.”
The median home price in Houston held at $351,000, marking a 6–7% increase year-over-year. Meanwhile, the average days on market rose slightly to 76 days, giving buyers more time to negotiate and secure better terms. At the same time, closed sales climbed 10% and pending contracts rose 7%, signaling steady buyer demand.
One key trend from August was the 67% surge in price reductions compared to last year. Arash explains, “This reflects a shift toward a more balanced market, where realistic pricing and strong marketing strategies make the difference between sitting on the market and getting offers quickly.”
For sellers, homes priced competitively and marketed with professional photos, virtual tours, and staging were selling in as little as 30 days. For buyers, the slightly longer timelines and increased inventory provided greater negotiating power and more flexible financing options.
August’s trends confirm that Houston’s real estate market remains healthy and full of opportunity heading into September.
Buying Trends:
More Choices, More Power: Why Buyers Are Gaining an Edge
With more inventory, competitive pricing, and better negotiating power, September is opening doors for smart, prepared buyers.
The Houston real estate market is evolving, and this September brings good news for buyers. With inventory levels increasing and homes staying on the market a bit longer, buyers now have more leverage than they’ve had in recent years. According to Arash Asgharian, Broker Associate at Arrive Houston Group, “This shift is giving buyers the chance to negotiate better deals, secure favorable financing, and take their time finding the right home.”
In August, the average days on market rose to 76 days, meaning buyers no longer have to rush into decisions. More listings combined with competitive pricing create opportunities to negotiate seller concessions, request repairs, or even explore rate-buy-down incentives offered by some sellers and lenders.
Suburban areas like Cypress, Pearland, and Richmond are attracting significant attention from first-time buyers and relocating families. These communities offer affordable pricing, newer builds, and access to top-rated schools; all while maintaining proximity to Houston’s major business hubs.
However, Arash advises buyers to stay financially prepared. Getting pre-approved early, watching for homes with 60+ days on the market, and working with an expert agent can make all the difference when negotiating a strong deal.
Houston’s fall season is shaping up to be one of the best times for buyers to enter the market in recent years.
Selling Highlights:
Stand Out to Sell Fast: Winning Strategies for Today’s Market
In Houston’s shifting market, sellers who prepare, price smart, and market right are the ones closing deals fast.
In today’s balanced Houston real estate market, sellers who want to close quickly and maximize their profit need more than just a “For Sale” sign. According to Arash Asgharian, Real Estate Broker Associate, “Buyers have more choices right now, so presentation, pricing, and preparation matter more than ever.”
In August, well-prepared homes sold in as little as 30 days, while overpriced listings often sat for months before eventually needing price reductions. The key to success? Pricing your home competitively from the start. Arash explains, “When you list too high, you risk missing out on early buyer interest, which is when homes typically get the most activity.”
Equally important is professional marketing. Homes featuring high-quality photos, virtual tours, and thoughtful staging are attracting more showings and generating higher offers. Small upgrades like fresh paint, updated fixtures, and decluttering can make a big difference in how buyers perceive value.
Flexibility is another advantage in today’s market. Sellers willing to accommodate showings, open houses, and minor concessions are seeing faster results. With inventory levels rising, standing out from the competition is essential.
For homeowners considering a sale, September is an ideal month to make a move. With motivated buyers still active and interest rates stabilizing, the right strategy can help you sell quickly and profitably.
Rental Market Update:
Renter Incentives Are Back: Why Now’s a Great Time to Lease
With steady rents and generous incentives, August opened the door for renters to secure better deals and more options across Houston.
The Houston rental market remained steady in August 2025, but shifting supply levels have created new opportunities for renters. With more build-to-rent communities entering the market, competition among landlords is increasing; leading to better deals and attractive incentives.
According to Arash Asgharian, Broker Associate at Arrive Houston Group, “We’re seeing a lot more flexibility in rental terms right now. Renters who act quickly can lock in lower deposits, free months, and added perks that weren’t common last year.”
The average monthly rent in Houston held at around $1,850, remaining stable compared to July. However, renters in suburban areas like Cypress, Richmond, and Pearland are seeing the biggest savings, thanks to an influx of new rental homes. Many landlords are offering one month free, discounted move-in fees, or reduced security deposits to stay competitive.
For renters seeking premium properties in central Houston; like high-rise apartments or luxury townhomes, prices remain higher but are rising at a slower pace, giving tenants more room to negotiate favorable terms.
Arash recommends acting quickly if you’re considering a move. With new supply entering the market and competition picking up in the fall, locking in today’s incentives can make a big difference in your budget.
Neighborhood Spotlight:
Memorial West: A High-Demand Market with Lasting Value
With its ideal location, strong market demand, and high-quality lifestyle, Memorial West continues to be one of Houston’s hottest neighborhoods.
This month, our Neighborhood Spotlight shines on Memorial West, one of Houston’s most sought-after residential communities. Known for its top-rated schools, beautiful tree-lined streets, and strong property values, this area continues to attract homebuyers and investors alike.
According to Arash Asgharian, Broker Associate at Arrive Houston Group, “Memorial West offers a rare combination of suburban comfort and city convenience. Buyers love its proximity to the Energy Corridor, shopping, dining, and green spaces; all while enjoying a strong sense of community.”
In August 2025, the median home price in Memorial West was approximately $497,500, holding steady year-over-year. Homes here are selling in just 46 days on average, significantly faster than the citywide average of 74 days. Demand remains strong, but proper pricing and presentation remain key to success.
New construction in surrounding areas is also drawing more attention to Memorial West, while ongoing infrastructure improvements are boosting long-term property values. For families, the area’s high-performing schools and access to parks make it a top choice.
Arash advises buyers to act quickly when properties become available, as inventory remains limited and well-priced homes move fast.
Local Insight:
Houston’s Growth Engine: Projects Driving Tomorrow’s Real Estate
Houston’s growth is unstoppable, and understanding local developments today means making smarter real estate moves tomorrow.
Houston’s rapid growth continues, and local developments are playing a major role in shaping property values and investment opportunities. From transit expansions to redevelopment projects and zoning changes, these updates are creating new hotspots for buyers and investors alike.
According to Arash Asgharian, Broker Associate at Arrive Houston Group, “Staying informed about Houston’s ongoing infrastructure projects can give buyers and sellers a major competitive edge. These developments influence property demand, pricing trends, and long-term returns.”
One of the biggest drivers of change is the METRORapid Silver Line expansion, set to improve connectivity and commute times across Houston. Areas near new transit hubs are already experiencing increased buyer interest and stronger price growth.
Meanwhile, the East River redevelopment project in Fifth Ward is transforming the area with new restaurants, entertainment venues, and residential options; making it a rising investment hotspot. Additionally, updated FEMA flood maps are reshaping buying decisions, as neighborhoods with improved ratings are becoming more desirable to homeowners and investors.
For buyers, these developments represent opportunity zones with long-term value potential. For sellers, understanding how local projects impact demand can help position properties strategically in the market.
Q & A:
Ask the Experts
Q: Should I consider staging my home before listing?
A: Absolutely. Professional staging and quality photos can make a home stand out, attract more showings, and often increase final sale price.
Looking Ahead:
September & Beyond
With preparation, strategy, and awareness of market trends, September offers both buyers and sellers the opportunity to make smart, profitable moves.
As we move into September 2025, Houston’s real estate market continues to show signs of stability and opportunity for both buyers and sellers. According to Arash Asgharian, Real Estate Broker Associate at Arrive Houston Group, “The fall season is often a strategic time to buy or sell; inventory, pricing, and buyer motivation align to create ideal conditions.”
For buyers, the extended days on market and increasing inventory levels provide more negotiating power. First-time buyers, relocating families, and investors can take advantage of rate-lock options, flexible closing dates, and homes that have been on the market for 60+ days. Suburban areas like Cypress, Pearland, and Richmond continue to offer value and growth potential, while established neighborhoods in Houston provide stable long-term investments.
For sellers, fall is a time to showcase well-prepared homes. Properties staged professionally, priced competitively, and marketed with high-quality visuals and virtual tours are attracting motivated buyers. Arash notes, “Sellers who combine strategic pricing with strong presentation can achieve faster closings and optimal offers, even in a balanced market.”
Investors and homeowners should also watch upcoming infrastructure projects and zoning updates, as these developments are likely to influence property values in the months ahead.
